From the moment I got my first iPod, music became a vital part of my life. Years later, standing in the crowd at my first concert, I realized it wasn’t just the artist onstage that captivated me. It was the experience: the visuals, the messaging, the shared emotion. That moment shifted my focus from what was being performed to how it was being created.

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As I got older, I started paying attention to the stories behind the posters, campaigns, and merch, and how those choices shaped the way audiences connected with artists and culture. I found myself wondering: Who decides this? Why do some moments stick with you while others disappear? That curiosity brought me to Chicago and to DePaul, where I studied public relations, advertising, and event production.

What began as a love for music and pop culture turned into a real interest in branding, storytelling, and the strategy behind it all.

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Now, I’m interested in work that sits where creativity and strategy meet. I’m drawn to stories that feel authentic, inclusive, and culturally relevant, the kind that make people pause instead of scroll.

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I’ve been the person in the audience. Now, I’m ready to shape the stories and strategies that bring those moments to life.