Reseach
Below are examples of the work I did for my Research, Data, and Insights Course. We spent the quarter conducting this research.
Campus Recreation Reseach Project
Course: PRAD 291 - Reseach, Data, and Insights for Public Relations and Advertising
Instructor: Juliet Stantz​
Problem Statement: The Ray Meyer Fitness Center, the only on-campus gym at DePaul University, is facing declining rates of student utilization post-pandemic. Despite free access to the facility with tuition, The Ray has yet to rebound to pre-pandemic attendance. Factors such as DePaul’s status as a commuter school, a rising desire for luxury fitness gyms, and trending non-traditional workout methods, The Ray believes, have led students to seek alternative options. Our research aims to address the issue by identifying retention strategies via a combination of primary and secondary research.
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Group members: Evelyn Ashburner, Isabella Sands, Joesph Frances, Ava Simning